Let's Talk Websites.

Many website platforms promote built-in security, leading business owners to assume everything is automatically protected. While modern platforms do provide important safeguards, platform security alone doesn’t mean your website is fully secure. Security is shared responsibility—not a one-click feature. What Platforms Actually Protect Most platforms handle baseline security, such as: Server-level protections Core software updates Basic encryption These are essential—but they

When you’re unsure where to start, looking at competitor websites feels logical. If their site looks professional or ranks well, it’s tempting to assume copying their layout, structure, or messaging will produce similar results. But copying competitors rarely leads to clarity—and it almost never leads to differentiation. What Works for Competitors May Not Work for You Your competitors have different goals, audiences, pricing models, and strengths. Their website is built to su

https://www.suzyschaakyoga.com/ Client: Suzy Schaak — healer, author, yoga & meditation instructor, and artist Role: Full design + build Platform: Wix Deliverables: Full site — home, healing sessions, book/workbook, courses, workshops/retreats, blog, contact/scheduler The Brief The redesign needed to bring together healing sessions, a published book and workbook, guided courses, workshops, retreats, and healing art — all under one very personal brand — in a way that felt cohe

https://www.ivorypilates.com/ Client: Ivory Pilates + Fitness — boutique Pilates & fitness studio (Haughton, LA) Role: Full design + build (redesign) Platform: Wix Deliverables: Redesigned site — homepage, class schedule, membership/packages page, about, gift cards, email capture The Brief Ivory Pilates + Fitness was pre-launch — no grand opening date locked in yet, no active membership base — but needed a site that could start building buzz and capturing interest immediately

https://www.letstalkuti.org/ Client: Let's Talk UTI — patient advocacy nonprofit/resource for UTI awareness Role: Full design + build (new site from scratch) Platform: Wix Deliverables: New site — homepage, blog, resource library, support groups directory, newsletter/podcast hub, donation page, e-book/product page The Brief Let's Talk UTI needed a digital home to raise awareness for a condition that's chronically under-discussed, underfunded, and under-researched — and to giv

https://www.aspencleanco.com/ Client: Aspen Clean Co. — beauty & wellness shower filtration brand Role: Full design + build (new site from scratch) Platform: Wix Deliverables: New brand website — homepage, product education, FAQ, reviews, purchase hub The Brief Aspen Clean Co. was a new brand entering a crowded wellness space with no digital home. The goal wasn't to build an e-commerce store — the product sells on Amazon — but to create a hub that builds trust, educates custo

https://www.freshfacesbyrebecca.com/ Client: Rebecca Bryant Crowe, Licensed Medical Aesthetician (Atlanta, GA) Role: Full design + build (redesign) Platform: Wix Deliverables: Full website redesign — homepage, services, gallery, shop, blog, booking integration The Brief The old site was clunky and hard to navigate, with no clear calls-to-action — visitors had no obvious path to booking, and the site wasn't converting. It also didn't reflect who Rebecca actually is: her 20+ ye

DIY website platforms promise speed: quick setup, drag-and-drop tools, and instant publishing. When time feels tight, building it yourself can seem like the fastest path to getting online. In reality, DIY is rarely the quickest option—it just feels that way at the start. Speed at the Beginning Doesn’t Equal Speed Overall DIY platforms are fast to open—but slow to finish. Once you start building, you’re faced with dozens of decisions: What layout should I use? How should this

https://www.oaklandstrong.org/ Client: Oakland Strong — Olympic weightlifting community gym, powered by Lift Us Foundation (501(c)(3) nonprofit) Role: Full design + build (new site from scratch) Platform: Wix Deliverables: Full site — homepage, adult classes, youth training, Rite of Passage program, about, donate, schedule, contact The Brief Oakland Strong needed a site built from scratch to explain a business model most visitors have never seen before: a for-profit-feeling c

When you’re early in your business or launching a new website, analytics can feel unnecessary. If you’re not running ads or tracking complex funnels, it’s easy to think data can wait until later. But analytics aren’t about complexity—they’re about clarity. Analytics Aren’t Just for Big Websites You don’t need thousands of visitors to benefit from analytics. Even small amounts of data reveal valuable insights, like: Where visitors are coming from Which pages they actually view

Accessibility is often misunderstood as something only required for a small, specific group of users. If your audience seems able-bodied or tech-savvy, it can feel safe to assume accessibility doesn’t apply to your business. In reality, accessibility affects far more people than most business owners realize—and it benefits everyone. Accessibility Is About More Than Disabilities Accessibility includes considerations for users with visual, auditory, motor, or cognitive impairme

It’s easy to assume that if your business isn’t flashy or trend-driven, your website doesn’t need anything beyond the basics. A clean design, a few pages, and standard content can feel “good enough.” But in reality, every industry has unique needs—and ignoring them can quietly limit your website’s effectiveness. Every Industry Has Specific Expectations Visitors arrive at your website with assumptions shaped by your industry. They’re looking for certain information, cues, and