Aspen Clean Co.
Client: Aspen Clean Co. — beauty & wellness shower filtration brand
Role: Full design + build (new site from scratch)
Platform: Wix
Deliverables: New brand website — homepage, product education, FAQ, reviews, purchase hub
The Brief
Aspen Clean Co. was a new brand entering a crowded wellness space with no digital home. The goal wasn't to build an e-commerce store — the product sells on Amazon — but to create a hub that builds trust, educates customers on why they need a shower filter, and funnels them confidently to the purchase page. The site needed to generate traction for a brand nobody had heard of yet, and do the selling before the customer ever clicks "buy."
The Process
Since Amazon already handles checkout, the real design problem was persuasion, not conversion mechanics. The structure was built around a classic problem → solution arc:
Hook first — "Just because your water is clear, doesn't mean it's clean" reframes an invisible problem into something the visitor immediately recognizes
Problem, then solution, side by side — plain-language education on hard water and chlorine exposure, paired immediately with how the Aspen filter solves it, backed by concrete stats (85% of the U.S. has hard water, 98% is chlorine-treated)
Credibility through specifics — NSF-177 lab testing, "removes up to 94% of chlorine," 10-stage filtration — technical enough to feel legitimate, simple enough not to lose a first-time visitor
Social proof placed right after the pitch — testimonials appear immediately after the product explanation, reinforcing the claim with real voices before any objection can form
Friction removed at every "how do I use this" moment — a simple 3-step "no handyman needed" section pre-answers the installation concern before it becomes a reason to bounce
One consistent path to purchase — "Shop Aspen" and "Buy Replacement Filter" CTAs repeat at the top, middle, and bottom of the page, so no matter where a visitor loses momentum, there's an exit ramp straight to Amazon
Great products don't sell themselves — they need a home that builds trust before the sale ever happens. If your brand has something worth buying but nowhere polished to send people first, that's exactly the gap I close. I design cohesive websites that turn first-time visitors into confident buyers — so your product gets the traction it deserves.
