Fresh Faces by Rebecca
Client: Rebecca Bryant Crowe, Licensed Medical Aesthetician (Atlanta, GA)
Role: Full design + build (redesign)
Platform: Wix
Deliverables: Full website redesign — homepage, services, gallery, shop, blog, booking integration
The Brief
The old site was clunky and hard to navigate, with no clear calls-to-action — visitors had no obvious path to booking, and the site wasn't converting. It also didn't reflect who Rebecca actually is: her 20+ years of experience, her personal, warm approach with clients, or the premium quality of her treatments. The redesign needed to fix the usability problems while giving the brand a voice that felt like her.
The Process
Knowing the old site failed on navigation and conversion, the redesign prioritized:
A clear, persistent path to booking — "Book Now" appears in the header and is repeated at natural decision points (after the intro, after services, after testimonials, at the footer) rather than buried in a menu
Simplified navigation — About, Services, Glow Gallery, Shop, Blog, Contact — a short, scannable list instead of whatever structure was overwhelming visitors before
A more personal brand voice — first-person copy ("Hi, I'm Rebecca"), a warm headshot, and a direct quote from her build trust and make the site feel like her, not a generic clinic
Visual proof over claims — before/after gallery and client testimonials do the convincing instead of dense paragraphs of text
This is what happens when a website finally matches the quality of the work behind it. If your site feels more patchwork than polished, you don't have to keep fixing it piece by piece — you can fix it once, and get back to growing.
